Sports Sponsorship

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SS&A Gives Certainty to Ovens and Murray Football Netball Major Partner for Another 5 Years

Media Release 24 March, 2021

The SS&A has renewed its support of the region’s premier football and netball league, extending major partnership rights for the next five years.

Chairman of the SS&A Ovens and Murray Football Netball League David Sinclair says it’s a major boost for community sport.

“We’re delighted that our major partner the SS&A has extended the existing agreement through to 2025,” Mr Sinclair said.

“The SS&A O&M board can’t thank Chairman Eddie Dunlop and his board enough for their continued faith in the O&M brand.

“The SS&A enters its 21st year as the league’s major partner, which is surely one of the most enduring and successful partnerships in community sport,” he said.

Gerard Darmody, SS&A Chief Executive Officer says the agreement gives the league certainty in what has been a challenging time.

“We’re happy to continue our long term relationship,” Mr Darmody said.

“I think COVD-19 showed how important sporting organisations are to the community and the role they play,” Gerard said.

Although the hospitality industry also did it tough due to lockdowns, Mr Darmody says the SS&A has been fortunate to come through the past year in a strong financial position.

“I think it’s important to support the local community – that’s what we should be doing for the region. Being able to help the O&M continue to prosper and grow is one example of how we can show our support,” he said.

David Sinclair says the partnership extension couldn’t have come at a better time.

“We’re so appreciate, given the year we’ve just had, and with sponsorship dollars at a premium, we are just so thankful the SS&A has continued to support the O&M and community sport in general,” David said.

SS&A Ovens & Murray Football Netball League


The Ovens & Murray is the premier football and netball league in regional Australia. They deliver a sustainable, competitive and innovative league that engages with the local community. The league includes clubs across Albury, Wodonga, Lavington, Wangaratta, Yarrawonga, Myrtleford and Corowa-Rutherglen. SS&A is the naming rights sponsor of the Ovens & Murray Football Netball league and the partnership is 21 years old, with contributions exceeding over a million dollars, representing one of the strongest sponsor partnerships in regional sport.